Rum – The Liquid Gold
This is a rare opportunity to be part of a high-premium distillery project in the evocative island location of Porto Santo, Madeira, with unique characteristics ideal for Madeira rum production.
Experts predict that rum is on the verge of becoming the next booming spirit. It is considered the most versatile of spirits, capable of blending harmoniously with a variety of mixers, creating an exceptional drinking experience. This level of versatility is unmatched by gin, whisky, tequila or most other spirits. Rum’s untapped potential is significant.
The rum category is currently experiencing an exciting transformation, with an explosion of new flavours and the rise of home cocktail-making encouraging consumers to explore its diverse styles, from agricole to spiced.
Rum is undoubtedly at a pivotal moment, with greater opportunities to premiumise and diversify than ever before.
Christopher Columbus 1477 Distillery® represents a long-term commitment and a rewarding investment. This Share Offer, will in 2027/28 invite you to become part of a distinctive distillery business and a unique community.
In return for your investment, you will become a part-owner of a special distillery, with a new architecturally designed plant and heritage centre, with the rewards for those who appreciate craft-distilled rum and aspire to be part of a long-term success story.
The Distilling Process at Christopher Columbus 1477 Distillery®
The journey begins in the sugar cane fields of Madeira, where 100% of the sugar cane is locally grown.
Our approach is deeply rooted in craftsmanship, combining traditional methods, expertise and an unwavering dedication to quality.
The Spirit of Excellence
Great rum is the product of expertise, passion and hard work. It is the creation of individuals and teams with a deep understanding of their craft, a respect for tradition and a vision for the future.
Rum is more than a drink; it is an experience that evokes history, culture and emotion. To be part of this journey is to embrace the story of a spirit that has truly conquered the world.
The White Gold
Sugar, honey and rum have played a pivotal role in the history of Madeira, an island once famed as a major producer and supplier of what was historically known as “white gold” “Ouro Branco”, a liquid gold.
The island’s rugged terrain made cultivation extremely challenging, leading to the forced importation of enslaved people from Africa to work on the sugarcane plantations and in the mills. At that time, sugar was a luxury commodity, and as plantations expanded, the sugar industry became a cornerstone of Madeira’s economy.
Madeiran sugar gained renown across Europe, attracting traders and merchants who settled in Funchal and surrounding regions, including Ponta do Sol, Calheta and Ribeira Brava—all of which became significant sugarcane producers. Funchal’s port, a bustling hub of the sugar trade, frequently welcomed merchants who exchanged goods such as tools, cloth, clay, iron, meat, salt and olive oil for the prized sugar.
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